Development Policy Centre blog post on government aid agency attempts to boost fundraising figures for the Horn of Africa famine.
The ongoing Horn of Africa crisis has spawned hundreds, if not thousands, of large and small fundraising campaigns around the world.
However, the response has been sluggish and funds are still significantly below what is needed. In short, the global financial crisis hasn’t helped the humanitarian effort.
To combat this, in addition to running their own programs and sending humanitarian support, government aid agencies such as AusAID and USAID have also been actively encouraging the public to donate funds to try to overcome this shortfall. This has led to innovative approaches that have seen these agencies take on some of the tactics more commonly associated with the advocacy and fundraising sides of NGOs rather than the bureaucracy.
Read the post here.