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Policy brief — Communication post-integration: reloading Australia’s efforts

In August 2016, Ashlee authored a Development Policy Centre policy brief titled ‘Communication post-integration: reloading Australia’s efforts’. The brief looked at why it is important to invest in aid communication, with a focus on web and social media, and gave suggestions for how DFAT can do better. It included qualitative and quantitative analysis of aid communication on the DFAT website and on Twitter, and compared DFAT’s efforts with those of other aid donors.

Download the policy brief [PDF].

Three part blog series
The need to resurrect aid communication efforts
Australian aid communications by the numbers
DFAT and aid communications: how to improve

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Communications for protection: a three-minute aid pitch

At the 2017 Australasian Aid Conference, a plenary session called ‘The three-minute aid pitch’ put nine proposals head to head, with the audience voting for their favourite.

Out of the nine competitors, Ashlee won with a third of the audience vote with her pitch on the importance of improving communications on the aid program, particularly in the age of Trump.

You can watch the video of her pitch here, or read the blog post based on the presentation.