In August 2016, Ashlee authored a Development Policy Centre policy brief titled ‘Communication post-integration: reloading Australia’s efforts’. The brief looked at why it is important to invest in aid communication, with a focus on web and social media, and gave suggestions for how DFAT can do better. It included qualitative and quantitative analysis of aid communication on the DFAT website and on Twitter, and compared DFAT’s efforts with those of other aid donors.
At the 2017 Australasian Aid Conference, a plenary session called ‘The three-minute aid pitch’ put nine proposals head to head, with the audience voting for their favourite.
Out of the nine competitors, Ashlee won with a third of the audience vote with her pitch on the importance of improving communications on the aid program, particularly in the age of Trump.
A blog post based on my participation in a panel at ANU Asia-Pacific Week 2016.
“…in development, it is important to recognise that digital disruption presents both challenges and opportunities. And like any part of development practice, it needs to be well-handled to see positive results.”
Why don’t Bananas in Pyjamas sleep under mosquito nets or speak Tok Pisin? They are a tropical fruit.
If we are looking to shake up the Australia Network, could television be an area where development and diplomacy harmonise?