WHD2021 comms campaign for the Australian Humanitarian Partnership

In my role at the Australian Humanitarian Partnership Support Unit, I put together a social media campaign for World Humanitarian Day 2021. The theme was the urgent need for climate action to support the world’s most vulnerable.

The campaign included an Adobe Spark interactive on the work the DFAT-supported Disaster READY program undertakes to build resilience to climate-related disasters in Pacific communities, which was shared by Australia’s Humanitarian Coordinator, James Gilling. View the interactive here.

The social media campaign also shared the views of more than 21 humanitarians from across Papua New Guinea, Fiji, Vanuatu, Timor-Leste and Samoa through cross-platform social media content (Twitter, Facebook, LinkedIn, Instagram grid and stories). These posts highlighted the impact that climate change was having on Pacific peoples’ work as humanitarians, and in their communities.

Example: